New Eyes

New Eyes

Better restaurant


Strategic insight,
effective ideas

We believe eating good restaurant food is a supremely satisfying, often rewarding experience. From fine dining to fast food, every food occasion is a chance to cultivate loyal customers. Our mission is to help restaurant companies do better marketing by providing potentially overlooked strategic insight and ideas that lead to more effective communication, more powerful creative, more efficient processes and more profitable initiatives.





We work
with you

We work with your team to guide and often implement the work to ensure smooth execution and a profitable outcome.

Our experience allows us to provide you with a fresh point of view and hands on assistance to address your marketing issues.

Turning a restaurant chain's TV spots into tasty profits

They were spending a small fortune on TV, but it didn’t deliver. The creative wasn’t effective, consistent or strategic. New Eyes identified the missing link in the creative strategy and worked with the agency to create advertising that dramatized the critical benefit. Sales climbed despite a soft marketplace.

Bringing a national brand strategy into focus

After a thorough research audit to understand existing insights and brand equity, New Eyes wrote a new brand positioning and guest profiles, plus developed integrated brand strategies for every aspect of the business, including: marketing, communications, food and beverage and merchandising. The clear brand message became the filter for everything the company created.

Adding spice to a multi-unit family dining chain’s merchandising

In-store materials lacked a consistent brand style and appetite appeal. New Eyes assisted in finding the right creative resources, including a new photographer to develop better merchandising. The results were a consistent, in-store program that improved promotional product performance and the overall look within the restaurants.

Positioning a regional hit for national franchising success

A popular regional brand was launching its first-ever national franchising effort, but lacked clear brand standards and guidelines. New Eyes developed their brand profile, including positioning, personality, marketing strategy and the integrated plan for its national debut.

Helping a 40-year-old brand gain a new lease on life

After 40 years in business, a quick-service restaurant brand needed to breathe new life into their advertising program. New Eyes helped them find an agency that could position them for growth through high-energy, cost-efficient channels like social media and viral marketing.

Leading a private equity owner through the marketing maze

As new owners of a quick-service multi-unit franchise, a private equity firm turned to New Eyes for leadership in retooling their entire marketing program. After assessing the current strategy, New Eyes developed a new marketing staffing plan, revamped local print and media strategies, and ultimately led the company through successful agency consolidation and transition.

Client references available upon request.

New ideas,
new energy,
New Eyes

New Eyes has launched, repositioned and revitalized dozens of national brands. We have experience in virtually every aspect of the marketing field, so we know what works and what doesn’t.




Debra Mager is a fixture in the food business. Her vast range of restaurant and retail marketing, on both the client and agency sides, provides New Eyes clients with her singular perspective at the intersection of creativity and improved sales and profit.

A first job at McDonald’s fueled her enthusiasm for the restaurant industry and began her career in restaurant marketing. Her passion and creativity led her to SVP of Brand Communications for Arby’s, where she revitalized all aspects of the brand's marketing and increased sales. She worked at Benton & Bowles in New York on the Hardee's and Burger Chef brands, and as EVP Management Director at BBDO Advertising in Atlanta on several retail and restaurant accounts. In those roles she helped create memorable and effective creative work, positioned and launched brands, and managed everything from national advertising campaigns to package design.

Debra provides the firm’s clients with the insight and creative eye they need to move their businesses in the right direction with confidence.

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The real voyage of
discovery consists
not in seeking new
landscapes, but in
having new eyes.

- Marcel Proust