Our mission is to help restaurant companies do better marketing by providing strategic insight and ideas that lead to more efficient processes, more effective creative and more profitable initiatives.
We work with your team to guide and often implement the work to ensure smooth execution and a profitable outcome.
Our experience allows us to provide you with a fresh point of view and hands on assistance to address your marketing issues.
They were spending a small fortune on TV, but it didn’t deliver. The creative wasn’t effective, consistent or strategic. New Eyes identified the missing link in the creative strategy and worked with the agency to create spots that dramatized the critical benefit. Sales climbed despite a soft marketplace.
After a thorough research audit to understand existing insights and brand equity, New Eyes wrote a new brand positioning and guest profiles, plus developed integrated brand strategies for every aspect of the business, including: marketing, communications, food and beverage and merchandising. The clear brand message became the filter for everything the company created.
In-store POP materials lacked a consistent brand style and appetite appeal. New Eyes assisted in finding the right creative resources, including a new photographer to develop better merchandising. The results were a consistent, in-store program that improved promotional product performance and the overall look within the restaurants.
A popular regional brand was launching its first-ever national franchising effort, but lacked clear brand standards and guidelines. New Eyes developed their brand profile, including positioning, personality, marketing strategy and the integrated plan for its national debut.
After 40 years in business, a quick-service restaurant brand needed to breathe new life into their advertising program. New Eyes helped them find an agency that could position them for growth through high-energy, cost-efficient channels like social media and viral marketing.
As new owners of a quick-service multi-unit franchise, a private equity firm turned to New Eyes for leadership in retooling their entire marketing program. After assessing the current strategy, New Eyes developed a new marketing staffing plan, revamped local print and media strategies, and ultimately led the company through successful agency consolidation and transition.
Client references available upon request.
We’ve launched, repositioned and revitalized dozens of national brands. And worked in virtually every aspect of the marketing field, so we know what works and what doesn’t.
There are a multitude of jobs in the restaurant industry and few people have had experience with nearly all of them. Debbie Pike is one of those few people. From running a franchise organization to developing menus, from scouting locations to refurbishing a brand, Debbie leads with vision and experience that’s hard to find elsewhere.
One of Debbie’s major achievements was with Arby’s, where she served as chief marketing officer and president of the Arby’s Franchise Association. She drove the development of Arby’s Market Fresh products and Arby’s Natural Chicken line, helping to reposition the brand with a new customer base. Over her career, Debbie has worked at multiple levels from sales manager to CMO to CEO, so she understands her clients’ needs and problems and has the experience to help solve them.
Debbie is a former board member of the Women’s Foodservice Forum and has shared her strategic insights with business leaders at numerous seminars and conferences. She has also served as an industry expert being quoted and featured in The Wall Street Journal, USA Today and Nation’s Restaurant News.
Think of the menu of your favorite restaurant. It’s familiar and comfortable, yet it keeps you coming back for what’s new and appealing. That’s how it is working with Debra Mager and New Eyes.
She’s been a fixture in the food business nearly as long as she’s been eating. A first job at McDonald’s lead all the way up to senior VP of Brand Communications for Arby’s, where she revitalized the brand and increased sales. She’s also worked on the agency side at Benton & Bowles in New York, and as management director at BBDO Advertising in Atlanta. In those roles she positioned and launched new food brands, and managed everything from national advertising campaigns to package design.
This vast range of experience stokes her passion for food and drives her role at New Eyes. Her singular perspective at the intersection of creativity and management provides the firm’s clients with the insight they need to move their businesses in the right direction with confidence.
- Marcel Proust